Add rice and water to a saucepan. Cook on medium heat until water is mostly absorbed. Stir gently so rice does not stick. This is the base for creamy texture.

Pour in milk and add cinnamon stick. Stir well. Let it simmer slowly. The rice will start absorbing the milk and become soft and creamy.

Add sugar and salt. Mix gently. Keep cooking on low heat. Stir often to avoid burning. The mixture will start getting thicker and sweeter.

Add vanilla extract for aroma and taste. If using condensed milk, add it now. Stir well until everything is combined. This makes the dessert richer and creamier.

Let the mixture cook on low heat for about 20 minutes. Stir occasionally. The rice should become very soft and the texture should look creamy and thick.

Remove cinnamon stick. Spoon into serving bowls. Sprinkle ground cinnamon on top. Serve warm or chilled depending on your preference. Both ways taste delicious.